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Social Media Enhances Real World Relationships
Call me "Captain Obvious" for this one, but at a recent social media event it became clear to me that all of these social media platforms enhance real world connections. I have made personal and...
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Is there such a thing as “too social?”
When I talk to clients and colleagues about social networks, most think of LinkedIn and Facebook. A few more familiar with social media will talk about Twitter and other bookmarking tools like...
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Good Morning, Retailers, This is Your Wake Up Call
Roll over, hit the snooze button if you like, but opportunities are there, waiting. It's inevitable – someone in your marketing department is going to ask you how you are including social networks in...
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Top 5 Reasons Social Media Requires Commitment
Social Media is a commitment. It's not something individuals or businesses can dabble in and expect to be successful. Here are some top ways that I've found Social Media to require commitment....
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Putting Your Social Network To Use
Over time, social networks become a place to accumulate contacts. I’ve used LinkedIn for nearly five years, and tools like Facebook and Twitter have become part of a daily ritual. Do you interact...
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Study: 59% of Top Retailers Now on Facebook
In May of this year, Rosetta, the agency I am working for, published a study showing that 30% of 100 of the top online retailers had a Facebook page set up. In the last five months since the original...
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A Quick Snapshot of Old vs. New Media
In late October, I got a first hand glimpse into how the web is taking on traditional newspapers. While in Dallas for Forrester’s Consumer Forum, I was grateful to be invited to drop in at the offices...
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Facebook is the Gateway Drug of Social Media
New joiners to Facebook go through phases – understanding privacy, etiquette and addiction. But what happens when they settle down? The functionality of Facebook is a “lite” version of many other...
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How Twitter and Social Networks Can Make History
Every once in awhile a video comes along that inspires thought and challenges assumptions. This video of internet guru Clay Shirky speaking as part of the TED series is no exception. From the advent...
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On Facebook and the Death of Etiquette
Let’s face it. Etiquette is a lost art. Forget “interruption marketing” for a minute and think about how people interact on a regular basis. New technologies change that behavior as people seek to...
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